NEWS: G-DRAGON is CASETiFY’s Inaugural Brand iCON!
To mark its fifteenth anniversary, the tech-lifestyle brand CASETiFY has crowned G-DRAGON its first Global Brand Ambassador. Here’s what CEO and Co-Founder Wesley Ng had to say about it:
“Welcoming G‑DRAGON as CASETiFY’s inaugural Global iCON is a powerful statement as we mark our 15th Anniversary… He will not only amplify our reach but strategically influence our creative direction, reaffirming our belief that technology is the most important canvas for personal expression today.”
The partnership comes as no surprise to those familiar with G-DRAGON’s vibrant and versatile career; he is globally renowned for his influences on music, fashion, and beyond. While the brand has alluded to more product announcements later this year - a CASETiFY statement includes the line “G-DRAGON will engage the CASETiFY community across the entire product spectrum—not limited to tech accessories” - the first product launch is the “CHROMATIC COLLECTION.” It includes:
The “CHROMATIC: FORMS”: The Alloy Ripple Case and curated metallic accessories, including charms, a cross-body chain, and personalizable charm cubes
The “CHROMATIC: HUES”: Five variations on CASETiFY’s Ripple Collection
The “CHROMATIC COLLECTION” products range from $10-$85 and are available now, both at select CASETiFY stores and on casetify.com! While supplies last, receive an exclusive photo card with select orders!
Photos courtesy of CASETiFY
Brilliant move positioning him as the inaugural iCON rather than just another ambassador. The Alloy Ripple Case concept is particualrly smart because it bridges the tactile aspects of jewelry design with protective tech. I tried somehting similar with my old phone case brand back in 2019 and the textured finishes always performed better than plain ones at retail.