17 Carat K-Pop

17 Carat K-Pop

A Guide to the collective soul and unconscious: chapter 2

Breaking down the psychological context of Billlie’s newest era

Hope from 17 Carat K-Pop
Jun 27, 2026
∙ Paid

Stay tuned for an upcoming deep-dive essay that analyzes the meaning of Billlie’s music video universe! In the meantime, paying subscribers can check out the “cheat sheet” version of my explainer below!

Check out previous “cheat sheets” about K-pop artists’ music video worlds here!

Please support my work by spreading the word and upgrading to a paid subscription (starting with a free trial period) here!

Outline overview: I explain…

  • The ways that Billlie’s songs and music videos represent seven main conclusions of analytical psychologist Carl Jung,

  • The simplest ways to understand Jung’s theories,

  • And how the collective soul and unconscious: chapter 2 shifts gears away from Jung’s conclusions, taking Billlie’s story into surprising new territory.

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